Today we announce our partnership with Gigya, the world leader in Customer Identity and Access Management (cIAM).
With this new partnership, Trew Knowledge is now Canada’s first solution provider for Gigya’s platform, offering the company’s powerful suite of products to Canadian and global enterprises looking to turn unknown site visitors into known, loyal and engaged customers.
More than 700 of the world’s leading brands, including 50% of the comScore top 100 US web properties, rely on Gigya to build identity-driven relationships with their customers while powering scalable, secure customer identity management. Organizations such as Telus, Shaw Media, Corus Entertainment, New Belgium Brewing Company, L’Oréal, ASOS, Frontier Communications and the Canadian Olympic Committee are just some of the brands that are understanding their customers on a deeper level and creating relevant, unique experiences with Gigya’s platform.
With Gigya’s technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better services, products and experiences by integrating data into marketing and service applications.
“With increasing consumer demand for privacy, personalized experiences and genuine relationships with brands, Gigya provides the single customer view needed for businesses to power relevant interactions and generate real ROI across channels,” says Shawn Barrans, Partner and Strategist at Trew Knowledge. “By placing Gigya within a marketing ecosystem, organizations can make identity-driven business decisions that save time, cut costs and drive conversions.”
As a solution provider, we now offer Gigya’s complete Customer Identity and Access Management (cIAM) platform and its products which include: Social Login, Registration-as-a-Service (RaaS), Profile Management, Customer Insights and on-site engagement tools such as Sharing, Commenting, Ratings and Reviews and Gigya’s powerful Loyalty / Gamification offerings. Given the speed and streamlined, API-based deployment of Gigya’s platform, brands can identify their customers across channels and devices, access permission-based identity and behavioral data and gain a single customer view.
Trew Knowledge’s decision to become a solution partner was based on the success our current clients are experiencing with Gigya’s technology. We have been working with Gigya for a few years as part of an on-going project with the Canadian Olympic Committee on Olympic.ca & Olympique.ca, which has seen a great deal of success. In advance of the 2014 Winter Olympic Games in Sochi, the COC implemented Gigya’s Social Login, Registration-as-a-Service, Commenting and Sharing products.
With the insights gained from analyzing fans’ permission-based identity data and on-site actions, the Canadian Olympic Committee was able to simultaneously boost user registrations from Facebook promotions by 106% while decreasing CPCs by 51% during the Winter Olympic Games. The outcome of the implementation and the future direction of the project solidified Trew Knowledge’s interest in helping other brands achieve the same level of success.
“Working with Gigya has given us the tools and insights necessary to truly understand our audience,” said Georgia Sapounas, Digital Manager at the Canadian Olympic Committee. “We’ve been able to get an identity-centric view of our fans and turn this data into actionable insights, improving our campaign costs and conversion rates.”
Building on the success of the initial implementation, Trew Knowledge recently developed the Canadian Olympic Club — the official fan club of Team Canada. Powered by Gigya’s Loyalty / Gamification products, we developed a system that rewards fans for interacting with the site, and created an interactive fan experience where users can complete challenges, perform actions, earn points and even earn their own medals.
These points can then be redeemed for digital and physical rewards — which include prizes such as tickets to Pan Am events, access to exclusive contests and chances to win official Team Canada memorabilia signed by Olympic athletes.
The insights gained from fan engagement will help the Canadian Olympic Committee create more relevant programs and custom experiences that encourage new registrations and reward customers for being a part of the Canadian Olympic Club.
The Trew Knowledge team is excited to begin offering Gigya’s platform for businesses looking to make identity the core of their marketing programs, achieve real ROI from data-driven decisions, increase engagement and reward their most loyal brand advocates.
Ready to get to know your customers?
Contact Shawn Barrans at T: 647-289-6838 or by E: sbarrans@trewknowledge.com
